When You Assume
I received an email earlier today titled:
The email continues:
As a reminder for those of you who've ordered fun lunch before, and for those who are new to fun lunch, we wanted to make sure you knew this offer was available and ensure you understood how it works. As it's been in the past, please note that only 1 free meal is included as stipulated below. Please be sure to thank CPK for their support of our kids and their generosity in providing this great benefit.
The final section reads:
As a reminder, CPK generously offers a free meal to students when they dine-in with THEIR INDIVIDUAL FAMILY. Only students dining with their families will be discounted and an adult entrée must be purchased for every kids meal. This offer is not valid with any other offers or discounts including rewards program, and is not valid to groups, multiple families dining together, or sports teams.
"Free Meal Offer for Fun Lunch Participants at CPK"
This email is in regards to my children's participation in the "Fun Lunch" program at their school. Fun Lunch is the first Wednesday of every month, and the kids get a special lunch at school, either pizza, mac and cheese, (or salad, but come on, what kid is ordering that?).
As a parent of kids who have been in the school for a few years, I'm familiar with the program. But what I didn't understand was "CPK". Are kids eating their lunch at a place called CPK? Are some kids attending the school coming from a place called CPK?
As a reminder for those of you who've ordered fun lunch before, and for those who are new to fun lunch, we wanted to make sure you knew this offer was available and ensure you understood how it works. As it's been in the past, please note that only 1 free meal is included as stipulated below. Please be sure to thank CPK for their support of our kids and their generosity in providing this great benefit.
Still not understanding.
The final section reads:
As a reminder, CPK generously offers a free meal to students when they dine-in with THEIR INDIVIDUAL FAMILY. Only students dining with their families will be discounted and an adult entrée must be purchased for every kids meal. This offer is not valid with any other offers or discounts including rewards program, and is not valid to groups, multiple families dining together, or sports teams.
Ok, some clues here. Dining in--it's a restaurant! And if I decode this properly, what is on offer is a kids meal, specifically. And an adult meal purchase is required. This clears some things up, but still...what is CPK?!
Then, in the far reaches of my brain, I remember that the Fun Lunch is sponsored by a local business...what is it again?...I got it! California Pizza Kitchen!
Since this chain hasn't been a big thing since people were seriously frequenting the mall (80s? 90s?), either I'm way out of touch, or I can safely say that they don't have the clout to assume name recall the way KFC does.
Either way, what are we discussing here? In my opinion, empathy for the new user parent, (subject of a previous post). Wouldn't it be great if communications took them into account?
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