This is a rewrite of an article I've been working on for a bit. If you are confused, check this post ! The Unsung Virtues of the Conference Handout As we’re midway through conference season, I’d like to talk about an often overlooked, but powerful tool. The conference handout. A one-sheet document that can be deceptively complex to put together. When preparing for a conference, it’s usually left until the last minute, given second billing to more exciting challenges, like booth graphics and experiences. But this small element does some heavy lifting. It’s your opportunity to immediately communicate the value of what you can do for a client. It works when your in-person representative might not be available, and it may travel with your potential client, carrying its message outside of the event. Conferences are overwhelming. Attendees are surrounded by people, graphics, and noise, all trying their darndest to be relevant. Who should attendees talk to? Which booth should th...