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Showing posts from November, 2019

Farewell Daylight Savings

Today is the end of Daylight Savings. I used to love "Fall Back" because it gave me an extra hour of sleep. Now I love it because it gives me an extra hour to get things done.

Files In, Files Out

I spent a lot of the day going through my file cabinet and getting rid of old papers. It's amazing how much I hung onto that I never actually needed. I wonder what the percentage of papers are that I access on a regular basis. I suspect its a fraction of what was there. My only hope to keep them from piling up again will be to get good at assessing what is useful the moment I look at it. All this time I thought I was being diligent by saving papers that had important information on them. It turns out, the information is only important while you are reading it. After that, you can let it go.

How To Craft An Engaging Conference Handout

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This is a rewrite of an article I've been working on for a bit. If you are confused, check this post ! The Unsung Virtues of the Conference Handout As we’re midway through conference season, I’d like to talk about an often overlooked, but powerful tool. The conference handout. A one-sheet document that can be deceptively complex to put together. When preparing for a conference, it’s usually left until the last minute, given second billing to more exciting challenges, like booth graphics and experiences. But this small element does some heavy lifting. It’s your opportunity to immediately communicate the value of what you can do for a client. It works when your in-person representative might not be available, and it may travel with your potential client, carrying its message outside of the event. Conferences are overwhelming. Attendees are surrounded by people, graphics, and noise, all trying their darndest to be relevant. Who should attendees talk to? Which booth should th...