I recently spoke with a designer who has created user experiences for large companies, including Amazon's Alexa. He spoke about the importance of empathy, and how, while we as designers talk about it often, we're not really engaging in it. He described a matrix of feelings, that looks something like this: If someone is fully attached to a situation, but only thinks about themselves, their reaction could be seen as Pity. "Oh, look at those poor people in that situation. I'm so different from them, and I feel so badly that they are stuck there." If they are completely focused on themselves, and utterly detached, their reaction could become Disdain. "I don't really care what happens to those people. I just can't relate. Whatever situation they are in, they probably brought it upon themselves." Being fully attached to a situation, and focused on others brings Compassion. Compassion requires action. "Look at those people! We have to ...
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